Photographer and movie maker Ryan Hopkinson works throughout disciplines with a refined aesthetic that performs to the sensibility of promoting and luxurious picture making.

For this collection that includes mannequin Khadim Sock, Louis Vuitton allowed him to undertake a collection of experimental methods to showcase the model’s new merchandise. In a single marketing campaign, impressed by the thought of “reaching the next plain, each conceptually and bodily”, Ryan utilized a big drone to hold iconic Louis Vuitton baggage excessive into the air, offering movement in a shoot that will sometimes be static.

 

“We actually needed to create one thing that was stunning and hopefully sudden for the viewers,” he explains. “I’ve been wanting to make use of a drone like this for a very long time. I’ve used them on business shoots and they’re such an incredible device.”

 

Experimenting with the drone on this approach got here with its personal challenges, nevertheless. Discovering a mannequin that was able to carrying as much as 15 kg proved to be problematic and this was made no simpler by the climate the staff skilled throughout the shoot. “There have been common sturdy gusts of wind and it was blowing constantly round 85km/h,” recollects Ryan. “Which is nice for kitesurfing, however not for hanging very costly objects off of equally costly drones.” The tough breeze additionally whipped on the close by dunes, kicking up sand and threatening to smash the drones’ delicate elements. “As at all times, working with a fully superb native staff and skilled drone pilots made every part a lot simpler,” he says.

Ryan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis Vuitton

Ryan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis Vuitton

www.ryanhopkinson.co.uk

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